Driving Growth Through Consumer-Centric Strategies With Newell Brands
In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her...
View ArticleWeek of Jan. 6 Morning News Ratings: Today Leads the First Full Week of 2025
The first full week of 2025 saw such breaking news events as the Los Angeles wildfires, former President Jimmy Carter's state funeral, and the departure of a popular morning show co-host. Not...
View ArticleIndeed Vet Jessica Jensen is LinkedIn’s Latest CMO
Jessica Jensen, who served as Indeed's CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global...
View ArticleWeek of Jan. 6 Evening News Ratings: ABC News Dominates the First Full Week...
The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to...
View ArticleWeatherTech Returns to the Super Bowl for the 13th Time
Thirteen looks to be a lucky number for WeatherTech, as the U.S. automotive and home accessories company is returning to the Super Bowl for the 13th time, including two years of airing multiple in-game...
View ArticleWhat the #$@! to Do About Your TikTok Shop
If you've logged onto TikTok within the past week (haven't we all?), you've probably seen the latest #goodbyetiktok and #savetiktok content as users stateside prepare for the very real possibility that...
View ArticleSnapchat Lures in Creators in New Ad Campaign Amid TikTok Drama
Snap is reminding creators that its app is a central place to build a community in a new ad campaign. The company's campaign comes as rival TikTok faces a potential ban in the U.S. this week. The...
View Article3 Problems Criteo’s Incoming CEO Must Solve
Criteo's new CEO has his work cut out for him. When Michael Komasinski takes over for Megan Clarken on Feb. 15, the executive will be faced with a unique set of challenges. When Clarken became CEO in...
View ArticleCall for Nominations: The 2025 Marketing Vanguard Awards
The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, colleagues, teams, boards and, ultimately, businesses. Through...
View ArticleHow to Stream and Watch Super Bowl 59
Super Bowl 59 takes place on Sunday, Feb. 9, at 6:30 p.m. ET from the Caesars Superdome in New Orleans, and around a month before the game, Fox is unveiling even more ways to watch. On Wednesday, Fox,...
View ArticleState Farm Halts Super Bowl Ad, Delays Severance Campaign as LA Fires Rage
State Farm has canceled plans to run an ad during Super Bowl 59 and has paused filming on a campaign with a tie-in to Apple TV+ drama Severance as the Los Angeles wildfires continue to burn. The Super...
View ArticleStrategies for Connecting With Consumers in a Fragmented Media Landscape
This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur...
View ArticleHow IRCode Is Inspiring New Creative Strategies that Enhance Brand Engagement
This post was created in partnership with IRCode Online interaction is evolving, and so is how brands connect with their audiences. At Adweek's CES House Sunset Soiree, Matty Beckerman, founder and CEO...
View ArticleFrom Clicks to Connection: Tech’s Role in Creating Lifelong Consumers
This post was created in partnership with Fetch During Adweek's webinar, From Clicks to Connection: Tech's Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology,...
View ArticleRokt Closes $335 Million Secondary Transaction and Merges With mParticle
Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase...
View ArticleDotdash Meredith Lays Off 143 Staff, Citing a Shifting Media Landscape
The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday...
View ArticleDonald Trump Wanted to Ban TikTok: Now Will He Be the One to Save It?
President-elect Donald Trump, who takes office the day after the law banning TikTok in the U.S. goes into effect, is reportedly mulling an executive order that would stay the ban by 60 days or 90 days...
View ArticleNew York’s Severance Pop-Up Is a Genius Tie-In to Season 2’s Plot
When Apple TV+ dropped a glass-walled cubicle into New York's Grand Central Terminal on Jan. 14, it seemed like a standard promotional stunt, in this case for Season 2 of its hit sci-fi workplace drama...
View ArticleHere’s How to Watch Donald Trump’s Inauguration
President-elect Donald Trump is set to begin his second term in the Oval Office on Monday, Jan. 20. The Inauguration Day ritual will attract considerable attention as Trump returns to office with a...
View ArticleNFL and Bleacher Report Team Up for Content Rights and Super Bowl Coverage
The NFL is adding Bleacher Report to its team this offseason with a multiyear deal that hopes to turn the Warner Bros. Discovery digital platform's audience and content, as well as the league's...
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