Kantar Media Rebrands as Fifty5Blue Post-PE Carve-Out
Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era
View ArticleAmerican Eagle Goes Country With Bailey Zimmerman and Stagecoach Sponsorship
American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.
View ArticleIndivior Returns to Havas With U.S. AOR Assignment
Pharma marketer unifies creative, media, and CX under the holdco
View ArticleTV Viewership in January 2026: Media Breakdown
Disney had the largest share increase for the month, with YouTube remaining the leader.
View ArticleWeek of Feb. 9 Evening News Ratings: Nightly News Gets Olympic Boost
The Winter Olympics gave NBC Nightly News a win in the Adults 25-54 demo.
View ArticleWeek of Feb. 9 Morning News Ratings: Today Leads for 4 Weeks
Today was the only broadcast with week-to-week gains.
View ArticleEXCLUSIVE: Out-of-Home Giant Outfront Will Invest Up to $20M in Media...
The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.
View ArticleWeek of Feb. 9 Cable News Ratings: Total Viewers Grow
Fox News had its highest-rated week in total viewers and the demo since September 2025.
View ArticleAs Netflix Deal Hangs in Balance, Paramount CEO Confirms More Aggressive Bid...
David Ellison made brief comments on the company's updated bid for Warner Bros. Discovery.
View ArticleThe Trade Desk’s Revenue Rose 14% in Q4, But Growth Is Slowing
CEO Jeff Green cited pullbacks from CPG and automotive brands—about 25% of its business—amid tariff and inflation pressures.
View ArticleLive-Streamers Killed the Vertical-Video Star
The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.
View ArticleCindy Rose Says WPP ‘No Longer a Holdco’ as $676M Annual Savings Drive Begins
The CEO told journalists she's aware of 'transformation fatigue' as she unveiled her strategy reboot.
View ArticleEXCLUSIVE: Google Pulls 115 Android Apps Tied to Ad Fraud Scheme Affecting...
As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next
View ArticleBrandtech Names Regional CEOs to Power AI Push In Key Markets
Former Huge global CEO Lisa DeBonis joins as UK managing director and CEO
View ArticleWBD CEO Addresses ‘Highly Competitive’ Sales Process as Netflix...
WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now.
View ArticleEXCLUSIVE: MS NOW Names Scott Foster White House Director
The network also announced that Ali Velshi has become its chief data reporter.
View Article5 Key Takeaways From WPP’s Turnaround Plan
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
View ArticleWeek of Feb. 16 Evening News Ratings: World News Tonight Sees Growth
NBC Nightly News remained the No. 1 broadcast in the Adults 25-54 demo.
View ArticleWeek of Feb. 16 Morning News Ratings: Today Remains No. 1 Despite Losing Viewers
CBS Mornings saw double-digit growth in the prized Adults 25-54 demo.
View ArticleWeek of Feb. 16 Cable News Ratings: Across-the-Board Declines
MS NOW fell by single digits outside of the primetime demo.
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