Week of Nov. 18 Cable News Ratings: Post-Election News Fatigue Continues
This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 18, 2024. All three cable news networks continued to see week-to-week declines in both total viewers and the...
View ArticleTools of the Trade: Lyle Jenks of Bond X
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleThe Q5 Advantage: How Smart Marketers Are Turning Post-Holiday Silence Into...
While the marketing world fixates on Q4's holiday rush, a golden opportunity lurks in plain sight: Q5, the "invisible quarter." Forget the myth that consumers hibernate after the holidays. With 45% of...
View ArticleYour Black Friday Buys Could Show Up on the Las Vegas Sphere
As you're scrolling through Black Friday and Cyber Monday deals this week, your purchases just might make an appearance on the Las Vegas Sphere. Shopify worked with Sphere to create a real-time...
View ArticleAmerican Coup Reveals How Journalism Aided the 1898 Wilmington Massacre
Stop us if this scenario sounds familiar: A closely-watched election; voters split along party--and racial--lines; misinformation circulated as journalism; and an undercurrent of violence that grows...
View ArticleOscar Mayer Brings Back the ‘Bologna Song’ With Rewards for Fans Who Sing Along
Oscar Mayer's "Bologna Song" is one of the most iconic advertising jingles, inspiring everyone from "Weird Al" Yankovic to Homer Simpson to sing their own versions. The Kraft Heinz brand is celebrating...
View ArticleCorporate Silence on DEI Will Grow Louder Under Trump 2.0
From business tariffs to regulatory overhauls and anti-immigration policies, the cloud of Donald Trump's second presidency looms large over U.S. and global businesses. One department has already been...
View ArticleHere Are the Cable News Ratings for November 2024
The culmination of the 2024 presidential election between Vice President Kamala Harris and President-elect Donald Trump resulted in big numbers for Fox News and audience erosion for MSNBC and CNN....
View ArticleWhat’s Next for Disney+’s Ad Tier and Clarity on Bob Iger’s ‘Hot Mic’ Moment
It's been a busy year for Disney Advertising and the company's streaming platforms. In 2024, Disney saw 40% of its total upfront dollars earmarked for streaming and digital offerings, and it has taken...
View ArticleAlan Sillence to Retire from KIMA in Yakima After 31 Years
Longtime sports director Alan Sillence is retiring from Yakima, Washington CBS affiliate KIMA after 31 years. "Thirty years ago I never would have believed I'd still be here, but it definitely grew on...
View ArticleSocial Media Speculates After WRC Anchor Leon Harris Stumbles Through Newscast
WRC anchor Leon Harris is making news after leaving the Washington, D.C., NBC-owned station's Thanksgiving night broadcast early. A clip posted to X showed Harris stumbling through scripts and speaking...
View ArticleSugar23 and Fifth Season Create New Brand-Focused TV and Film Studio
Today, management and production company Sugar23 and Fifth Season, the production and distribution company behind shows like Apple TV+'s Severance, announced a new film and TV studio that aims to...
View ArticleThe Biggest AI Ad Snafus of 2024 So Far
This article was originally published in August, and has since been updated with new information. Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading...
View ArticleWhat to Know About TelevisaUnivision Layoffs, Ad Sales Changes
TelevisaUnivision is making structural changes, CEO Daniel Alegre has announced. During an earnings call in October, Alegre, who joined the company as CEO in September, noted that TelevisaUnivision was...
View ArticleFormer Intuit CMO Lara Balazs Jumps to Adobe
Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer (CMO) and evp of global marketing, filling a post that has been vacant since February 2023. Balazs spent six years at...
View ArticleGiving Season Lasts All Year Long for Production Company Spark & Riot
The end of the year is a time of giving, as people and companies open their wallets during the holidays and charities capture the bulk of their donations for the year. One company makes sure its giving...
View ArticleGiving the Gift of Ganja on the Down-Low Just Got Easier
From the brand that packaged cannabis like top-shelf liquor for the 2023 holidays comes a new--even more covert--way to give the gift of ganja. Vivid, which has a devoted fan following among Missouri...
View ArticleDomino’s Saves Squid Game Contestants With Emergency Pizza
Domino's is inserting itself into the high stakes challenges of Squid Game ahead of the Netflix hit show's season 2 premiere, with ads showing pizza deliveries saving contestants from being eliminated....
View ArticleOlivia Rodrigo’s Sony Headphones Are Built for Gen Z
Many brands simply add a celebrity's branding when working with artists. But Olivia Rodrigo has partnered twice with Sony to make custom headphones. After developing a pair of earbuds called LinkBuds S...
View ArticleBumble CMO Selby Drummond to Exit
Bumble's chief marketing officer (CMO), Selby Drummond, is leaving after four years with the dating app. The business confirmed she will exit in January to pursue an external opportunity. It did not...
View Article