Inside Gap’s Blueprint for Reaching Gen Z With Creators and Nostalgia
Gap is trying to stay relevant with Gen Z. In May, Fabiola Torres was hired as Gap's first global CMO in two years. She's a former Pepsi marketing exec tasked with turning around Gap's sales and...
View ArticleIndependence Pet Holdings Names First Chief Customer and Marketing Officer
Independence Pet Holdings (IPH) which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery, has brought Jared Vestal on board to be its first-ever chief...
View ArticleBluesky Is Having a Moment, But Most Brands Aren’t Ready to Jump In Yet
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively...
View Article5 Gravity-Defying Wicked Marketing Collabs
How much is Wicked's marketing budget? That was the million-dollar question on social media last week when an unverified photo of Paris's Arc de Triomphe seemingly lit up in green and pink to mark the...
View ArticleOvernight Cable News Ratings for Nov. 15-18: CNN and MSNBC’s Lost Weekend
Friday, Nov. 15 MSNBC triumphed over CNN among Adults 25-54 during primetime led by The ReidOut with Joy Reid as the most-watched show in that advertiser-coveted demo. But CNN still claimed bragging...
View ArticleEXCLUSIVE: Geico CMO Damon Burrell To Step Down After Nearly 3 Years
Geico CMO Damon Burrell is stepping down after nearly three years as the insurance giant's top marketer. In a memo obtained by ADWEEK, Geico CEO Todd Combs lauded Damon for leading Geico's marketing...
View ArticleRevolving Door Round-Up: Sean Duffy Is Latest Fox Anchor to Leave for the...
A Fox in the White House: Fox News has been finding itself in the unique position of seeing its on-air talent--most notably Pete Hegseth--potentially move into President-elect Donald Trump's...
View ArticleThe Creative Cases For and Against Jaguar’s Bold, Divisive Rebrand
When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? Perhaps it's the brand's growling cat emblem. Maybe it's Ben Kingsley's starring role in its...
View ArticleLegendary Anchor Chuck Scarborough to Retire from WNBC After More Than 50 years
WNBC anchor Chuck Scarborough has "announced his intention to 'relinquish the anchor chair' after more than a half-century at NBC 4 New York. Scarborough will conclude his record-setting run as the New...
View ArticleMarketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
The holidays are here, and now is the time to gift our readers some campaigns and news you might not have seen yet. So enjoy this cozy batch of marketing morsels to get you through Turkey Day, Black...
View ArticleFlashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession...
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Long before the fictional machinations of the Roy family, Americans were hooked on...
View ArticleAlly Financial Revives ‘Banksgiving’ With A TikTok Twist
Ally Financial is reviving its "Banksgiving" campaign, in which its call center associates hand out no-strings-attached funds to customers to help them overcome personal financial challenges. The...
View ArticleHere’s the Roundup for the Week Ending November 22
Happy Friday to all who celebrate! In this week's edition of stories we didn't get to for one reason or another, we get a little more info on the Tegna layoffs and how our friend AI may start to impact...
View ArticleWhat the Jake Paul vs. Mike Tyson Streaming Issues Mean for Netflix’s NFL Games
Netflix is announcing massive streaming numbers for its Jake Paul and Mike Tyson fight from over the weekend. However, the streaming service also suffered a technical knockout thanks to buffering and...
View ArticleMorning Joe Ends the Week With a Ratings Slide
Morning Joe ended a tumultuous week with a precipitous ratings drop. Since co-hosts Joe Scarborough and Mika Brzezinski disclosed their in-person meeting with President-elect Donald Trump, the MSNBC...
View ArticleTicker: CNN Orders Season 2 of Have I Got News For You
Top of the Ticker: CNN seems to be pleased with the performance of its satirical news show, Have I Got News For You. The Roy Wood Jr.-helmed American version of the long-running British series scored a...
View ArticleBravo and Van Leeuwen Scoop Up Fan Engagement With Real Housewives Ice Cream
When it comes to drama, the Real Housewives of Salt Lake City are always going to give it to you straight, with no sugar. But on this rare occasion, the ladies are getting sweet by rolling out a...
View ArticleHow News Outlets Are Preparing for Karoline Leavitt’s White House Press...
With Karoline Leavitt joining President-elect Donald Trump's administration as White House press secretary, press briefings might look slightly different in 2025. At 27, Leavitt will be the youngest...
View ArticleBrands Are Lining Up for the Chance to Help Americans Cook Thanksgiving...
According to recent polling from Pew and Harris, 91% of Americans celebrate Thanksgiving, and six in 10 plan to cook it themselves. Using a little back-of-the-envelope math means nearly 183 million...
View ArticleJoey King (Literally) Puts On Her Game Face for e.l.f as It Continues to...
E.l.f. Cosmetics is expanding its sports marketing presence with its football-themed "Eyes. Lips. Face. Fandom." campaign. Created in partnership with 72andSunny Amsterdam, the beauty brand recruited...
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