Ticker: CNN Boss Mark Thompson Meets With New Owners About Future
Thompson reportedly wants assurance of editorial independence.
View ArticleAmex Is Turning Harry Styles Fandom Into a Membership Perk
American Express is building a fandom strategy across music, and Harry Styles is the latest example.
View ArticleWalmart+ Is Growing Faster Than Ever as the Retailer Loads on More Perks
Walmart has kept the annual price at $98 since launching in 2020.
View ArticleJon Cook Steps Down as VML and WPP Creative Boss, Eric Campbell to Succeed
Cook spent three decades at VML and helped WPP's transformation from the top
View ArticleAds of the Week: 10 Campaigns That Caught Our Eye, From On to KFC
On, KFC, Reebok, Chili’s, the Washington Post, and more are behind the week’s most notable ads.
View ArticleAsics Enlists Sigourney Weaver to Document Habits of the Couch-Bound Human
Asics' satirical nature documentary for World Mental Health Day urges people to move.
View ArticleFrom Awareness to Action: Rethinking Mental Health Campaigns
How to leverage athletes’ influence, choosing high-dwell placements, and avoiding tokenism.
View ArticleThe Great Brand Secret: Know Exactly Who You Are ft. Snap CMO Grace Kao
Why Snap is betting on real connection over passive scrolling.
View ArticleWhy Scarlett Johansson’s Low-Profile Beauty Brand Couldn’t Last
The celebrity skincare brand announced Wednesday that it is winding down operations.The clean beauty market is slightly less saturated with celebrity brands now that Scarlett Johansson’s skincare line,...
View ArticleWeek of Sept 21 Cable News Ratings: Primetime Gains for All Cable Nets
MS NOW’s The Rachel Maddow Show is strong in demo.
View ArticleOpenWeb Enters Insolvency After Dramatic Fall From $1.5 Billion Valuation
The adtech firm is under court supervision after a dispute with a lender intensified an ongoing cash crunch.
View ArticleGoogle Gets to Keep Its Adtech Stack Intact. Does The Trade Desk’s...
In its battle with the DOJ, Google kept its adtech stack intact—the reality could dilute the value prop of some Trade Desk products.
View ArticleRed Antler-owned Creator Studio Wants to Fight AI Slop With UGC
Fat Earth Studios is a bid to capture shifting budgets as influencer content outperforms on social
View ArticleWeek of Sept 21 Evening News Ratings: ABC Grows in Viewers
World News Tonight had its most-watched week to start a new season in six years.
View ArticleHallmark Gives Advertisers Early Holiday Gift: Outcomes-Based Measurement...
Hallmark teams up with iSpot for outcomes-based measurement at scale ahead of Countdown to Christmas.
View ArticleSallie Starts Serving Ads to Students Looking for Scholarships
Backpack Media, part of Sallie Mae's sister company, is now selling onsite placements.
View ArticleAd Council PSA Reveals the Secret Struggles of New Motherhood
A screaming baby. Stretch marks. Crying in the shower. These harsh realities of early motherhood are too often kept secret, but a new public service announcement out today from the […]
View ArticleSlow Ventures Backs 3 More Creators in Its $64 Million Bet on Niche ‘Cults’
The venture capital firm is writing $1 million to $3 million checks to creators it believes can turn trusted audiences into portfolios of businesses.
View ArticleC-Suite Shocker: David Ellison Adds a Co-CEO for Merged Paramount-WBD
Ynon Kreiz will join the combined Paramount and WBD to lead alongside Ellison.
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