Google and Intel Team Up for Android
Intel has announced a partnership with Google to produce Android-based smartphones and tablets using Intel Atom chips. Google senior vice president Andy Rubin and Intel CEO Paul Otellini showed off...
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The Long Goodbye?
There was a time not so long ago when Microsoft threw the biggest digital media event of the year. In 2006, at the company’s once-annual but now-defunct Strategic Account Summit, Donny Deutsch...
View ArticleSome Publishers Rushing to Microsoft's Surface Tablet
On Thursday (Oct. 25), Microsoft officially launched two crucial, highly anticipated products: its first-ever computer, the 10.8-inch Surface tablet; and Windows 8, the new operating system on which...
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Microsoft Gets 30 Brands to Run Windows 8 In-App Ads
Microsoft may or may not be dropping upwards of $1 billion to promote its latest operating system Windows 8, and now the company’s announcing that 30 brands have agreed to drop their own dollars to...
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Hammer Time for the CW
All right, stop. Collaborate and listen. The CW is back with a brand new invention. And it’s got Microsoft holding down the beat. On Tuesday, Nov. 13, the broadcaster’s new digital studio, CWD, will...
View ArticleSkype to Expand Its Native Ad Platform in 2013
Earlier this year Skype launched the ability for brands to show ads during users’ calls. The idea was that marketers could run these Conversation Ads as conversation starters.Noteveryone was psyched....
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Ad of the Day: Internet Explorer
Hey look, it’s an Internet troll, getting all troll-ish on Microsoft. Because what better target is there for a geeky bully than a bloated legacy tech company with sub-par products. But wait. This...
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Carve Watermelons and Master Butt Ping Pong at Windows Training Camp
Gape in awe at these impressive "Windows 8 Training Camp" videos that dramatize product benefits through the goofiest of competitions. In "Makeup," three women have 10 seconds to apply cosmetics, with...
View ArticleWhy Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscars
Earlier this month, Budweiser was planning to air a 30-second spot starring Charlize Theron and touting its Reserve Copper Lager during the Super Bowl. Instead, the Anheuser-Busch brand held off,...
View ArticleBlack Panther Dominated Trailer Views on YouTube for 91st Academy Awards Best...
It's Wakanda forever on YouTube, as the trailer for Black Panther tallied the most views on the Google-owned video site among Best Picture nominees for the 91st Academy Awards, which will be handed out...
View ArticleBurberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down...
Burberry is the latest fashion house under fire for a controversial design the brand sent down the runway: a hoodie with what looked identical to a noose hanging around the neck in place of strings....
View ArticleAgency Owner Derek Walker Uses Social Media Accounts to Spotlight Talent of...
Derek Walker, founder of Columbia, S.C. agency brown & browner, is hard to miss. Whether it's his Twitter, LinkedIn feed or some of his blog posts, Walker has carved out a significant niche as a...
View ArticleHate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You
It's probably no surprise that Americans generally don't like doing laundry very much. According to the Houston Chronicle, the average U.S. household slogs 7.4 loads (50 pounds) of laundry to the...
View ArticleInside the Rise of Second-Party Data
Not all data is created equal, with marketers and media owners now demanding better quality data instead of the scale game that defined much of the nascent days of the big data era. One significant...
View ArticleGlassdoor: Software Engineer Is the Position of Choice for Generation Z
Software engineer thoroughly dominated the list of jobs that members of Generation Z are applying for, according to a new study by job and recruiting site Glassdoor. Glassdoor examined job applications...
View ArticleMichelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset...
With so much to do and see, South by Southwest can be a frenzied festival. So Michelob Ultra wants to help attendees who may be experiencing sensory overload. The beer brand is hosting a sunset...
View ArticleKarl Lagerfeld, Chanel’s Iconic Creative Director, Was the Brand’s ‘Modern...
Thirty-six years is a long time in any job, let alone at the helm of a major fashion house--particularly one that doesn't bear your name. But Karl Lagerfeld wasn't your average designer. Lagerfeld, who...
View Article4 Ways to Make Marketing More Meaningful
Warhol called it "Business Art." A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, "Business art...
View ArticleThe NFL Heated Up Facebook in January, While Instagrammers Talked Golden...
The National Football League was a red-hot Hot Topic on Facebook in January, while Instagrammers focused a bit more on the Golden Globe Awards, according to Facebook IQ. The social network's research...
View ArticleMeet DrainerBot, the Ad-Fraud Operation That Could Be Stealing Your Mobile Data
Oracle has lifted the lid on a major ad-fraud operation that can secretly consume up to 10 gigabytes of data from unwitting mobile users each month, potentially costing them hundreds of dollars per...
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