The 2026 Halloween Ads Worth Screaming About
e.l.f., Pringles, Twix, Reese’s, and more are behind Halloween’s most notable ads.
View ArticleContent-to-Commerce Publishers Have Struggled. Could Outdoor Life Be the...
The new owner of the 128-year-old title plans to transform the brand into an AI-powered marketplace, despite the strategy’s spotty track record.
View ArticleHavas Grows In North America as It Lags In Other Regions
CFO François Laroze indicated Havas will soon add to the eight acquisitions it already made this year
View ArticleAmid Threats of Trump Ban, CNN Debuts Promo Touting Press Freedom
CNN CEO Mark Thompson says the network will fight its White House ban court case 'to the end.'
View ArticleShortlist Revealed: 2026 ADWEEK Experiential Awards
ADWEEK has revealed the shortlist for the 2026 Experiential Awards. As the internet becomes flooded with AI slop, in-person events and experiences are more important than ever.The following agencies...
View ArticleSquare’s First Standalone Kiosk Features An AI Ordering Assistant
But don't expect to see any ads on the screens.
View ArticleTexas A&M and ADWEEK Are Launching a Year-Round Media Platform Together
ADWEEK and Texas A&M have teamed up to launch a year-round media and events partnership called ADWEEK at Texas A&M. The university will become a regular stage for marketing and business...
View ArticleRethinking Retail Media’s Role in the Marketing Mix
This post was created in partnership with AlbertsonsRetail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them can be an […]
View ArticleWhen It Pays for an Agency to Break the Rules
This post was created in partnership with Elite MediaIn an industry built on gleaming skyscrapers and high-stakes pitch meetings, sometimes you have to go left when everyone else goes right.During […]
View ArticleContextual Intelligence Is Reshaping How Campaigns Target Audiences
This post was created in partnership with SilverpushContextual intelligence is a powerful tool for helping brands target media viewers in a new way.During an ADWEEK House Advertising HQ panel co-hosted...
View ArticleStagwell Wins ServiceNow in the Largest Multi-Agency Deal in Its History
The joint venture aims to streamline AI-powered marketing workflows.
View Article4 Creative and Marketing Leaders on Turning Legacy Brands Into Cultural Icons
Plus, why product innovation must precede any brand refresh.
View ArticleBrandweek 2026: The New Rules of Sports Partnerships ft. NWSL’s Jessica...
Why great sponsorships need more than assets.
View ArticleThe Chicago Bulls Logo Controversy Is Not What It Appears to Be
Social media is having a cow about the size of the Bulls logo vs. sponsor Plus500.
View ArticleBuilding a Brand Customers Believe In
This post was created in partnership with FluentConsumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK House […]
View ArticleWeek of Sept 28 Cable News Ratings: MS NOW Grows in the Day Demo
MS NOW was second in the total day demo thanks to its double-digit performance.
View ArticleFormer TV Journalists Find Success Going the Independent Route
Terry Moran, Dr. Jen Ashton, and Vinita Nair speak on transitioning to becoming independent content creators.
View ArticleTo Sell ChatGPT to Businesses, OpenAI Is Going Back to Field Marketing
The AI company is betting on face-to-face engagement to turn ChatGPT's widespread consumer recognition into enterprise sales.
View ArticleVirtual Vanguard: Show Us the Prompt
In our most recent Virtual Vanguard, 12 Marketing Vanguard members gathered to share their real use cases with one another: the agent that turned a two-week versioning process into two […]
View ArticlePringles Offers One Die-Hard Fan a Final Resting Place in a Branded Urn
Pringles is giving its iconic can a morbid Halloween twist this year.
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